A lot of people view email as a mere tool used in communicating and conversing with our friends and family members. Some feel it should be used for conversing with coworkers about work activities and so on.
Do you know that as an affiliate marketer, email marketing is a great tool for you?
What is Email Marketing?
Email marketing can easily be said as using email to market or promote a product or service. To go further, we can say email marketing is the use of email to engage clients and prospects. You can build a strong relationship with clients, as well as prospects using this means.
The email marketing falls under an aspect of internet marketing, a broader form of marketing that includes marketing using social media, websites, and so on.
It is similar to marketing by direct mail, but in email marketing, you send the messages through email.
Everyone with an email has encountered email marketing. It could be that spam email that you get on alleged deals that are mindless and annoying. That is an exploitation of a great form of email marketing.
It is really wrong that some people procure an email list, and send a mail to those without interest in their niche continuously. The email becomes annoying to the receiver and fruitless to the marketer.
This has continuously given email marketing a bad name.
When email marketing is done well, it allows a business to engage their clients and keep them informed. It also allows them to properly tailor the right content for them.
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Personalize Your Email Marketing
With the email marketing, you should have a target group, consisting of those that need your products or services, and not a mere random stranger. How do you go about personalizing the email marketing?
You can decide to offer to a client a special deal on their birthday or anniversary or a special day. If you are a store that the client shops at, you can send a message to him on his birthday, offering him a discount. When used properly, a business can easily develop a relationship with clients, and have them maintained by using email marketing. This relationship usually leads to client loyalty, as well as an improvement in sales.
You should create your own email list instead of buying it because those who willingly give you their email are more likely to patronize you than an email list of random strangers.
It has been shown that people ignore emails that are not related to them or emails sent by those companies they have not engaged within the past than emails that are related to their niche.
How Does Email Marketing Work?
Email Marketing helps a business pass information concerning their products, services, special deals and so on to their clients and prospects. It is important that when doing this, you do not bore the recipients.
How can you make your email marketing work?
#1 Make it Creative
Take a look at your email’s design, its images, hue, or layout. It may work well for you if you ask your client how they will want their emails to be. Do they want it in text or image? Opt for the one that they prefer. You don’t want your email to be left unattended to.
#2 Is it Relevant?
Is the email relevant to them? Are they part of your target audience? This is why it is stated that buying an email list is wrong, instead, you develop yours. Ensure that the emails you send are both personalized and relevant as this will properly engage your clients.
#3 What will they Benefit?
When recipients look at the email you send, they ask themselves how they will benefit. There is nothing free, not even in Freetown. Give them the incentive and watch them get interested.
#4 What is the Timing of the Emails?
It is totally wrong to send an email to recipients at night when they are sleeping. They may likely not read it. Send it to them in the day. Try to select some days, and even months to send it. Timing is of the essence.
What is an Autoresponder?
You see that automatic response that you receive when you send an email to a company or brand, or individual, it is controlled by a computer program, which is called an autoresponder. Sometimes, they are designed to either be simple and other times, complex.
History shows that the forerunner of the autoresponders was created to show that an email was not delivered to a specific address. The bounce messages then replied with automated responses that the email was not delivered.
Autoresponders of today are designed to not give e-mail backscatter that may lead to auto responses that are termed as E-mail spam.
These are great email marketing tools that immediately shows the information needed by the client or prospect. Autoresponders are usually grouped into two, and they are:
- Outsourced ASP model – The autoresponders that belong to this group usually work on the infrastructure of the provider and are configured through a web-based control panel. The brand using it usually pays a fee monthly.
- Server-side – This form allows the brand to easily get their autoresponders installed on their specific server. This usually needs some skills.
Autoresponders can be seen to confirm posts, subscriptions, and others.
You can easily create an auto response using Gmail and Outlook.
I’m using Sendlane autoresponder. You can try it for 14 days for FREE, and if is good for your business then keep going with Sendlane.
How is Email Marketing Related to Affiliate Marketing
Do you know that as an affiliate marketer, email marketing is a great tool for you?
How then can you get people to know of your products if not by email marketing? With email marketing, affiliate marketers can earn revenue via targeted campaigns. Read the last words: Targeted campaigns! It should not be spam. Smart affiliate marketers have been known to use email marketing.
Email marketers are somewhat similar to affiliate marketers because they are advertising their products in a convincing manner, and drop links that lead back to where clients can purchase the product or service. They are somewhat interlinked.
Is Email Marketing Effective in Affiliate Marketing?
Email has continuously stood rigid throughout history. Many platforms have come and go, but email still remains.
Some people feel that people no longer use email because of social networks like Twitter, YouTube and so on, but that’s pure fallacy. Email is still very much relevant. Some affiliates ignore email marketing, while the smart ones embrace it with both hands. If you want a marketing scheme that has a great result sheet, then you should opt for email marketing.
An internet user most likely drops his email address or subscribe to the email list for a brand they know and like. This means that whenever you send an email to them, they are interested to find out what you have in store for them, and this will translate to more clicks.
Email allows you to have your earnings multiplied.
To succeed in affiliate marketing, you have to win people’s trust. You will have to convert them into clients. Email Marketing allows you to convert them into clients, and multiply your earnings greatly.
Affiliate Marketing is never about trying to pressurize a buyer. You have to woo the buyer over.
Though email has been tested by different types of scams, it has continuously survived. The same can’t be said of social networks. A lot of people trust an email, more than they trust social networks because of their click-bait links.
Email Marketing Tips
You can boost your Return on Investment on email marketing if you use the tips below.
You now understand what an autoresponder means, it is high time you started your email campaign.
1. Don’t Make Purchasing Hard
Your client or prospect has finally read your email and wants to purchase the product. Have you made it easier for them to purchase or not? Make sure you drop an easy to use the link that will take them directly to the product.
2. Create Automated Emails For Abandoned Carts
Sometimes, a person may drop some products in a cart and abandon it for one reason or the other. Have an email sent to the person to remind him or her about the abandoned cart? This will greatly improve sales.
3. Track Client’s Site History
You should be able to tell where a client visited, what page, and what link was clicked. This will make the basis of your email marketing. This will greatly improve sales because the client will be interested.
4. Don’t Shy Away From Sending Coupons
When a person finds a coupon in his or her email, he or she will most likely be converted into a client because the person will want to use the coupon, and log into your website. The person will end up spending far more than the amount on the coupon.
5. Build Your Email List
Like earlier said, it is not wise to buy an email list, instead develop yours. Buying the email list may lead to a waste of time because the people on it may not be interested in your products, but developing yours will lead you to engage with those who are interested in your product.
The Advantages of Email Marketing
There are different benefits that accrue to email marketing.
1. Low costs
Email Marketing is far cheaper than other types of marketing. You don’t have to bother about paying for fees or postage costs. You don’t have to bother about paying an exorbitant fee for being erected on a billboard.
You may have to invest in a software to track and analyze emails, but it is far cheaper than other methods of marketing.
2. You are reaching an audience interested in your product.
This is a far more targeted type of marketing, which brings more results than others.
3. Improve revenue
Over £29bn in retail sales is made from email marketing yearly. This was a study done by Marketing Week. You want to improve your sales, use email marketing.
4. Easy to use
You don’t need to be a nerd or have a team of experts before you can use this scheme. You can use plain email texts, templates, logos, or even videos.
5. You can easily track and analyze the campaign.
You can easily measure the success of your email marketing scheme by using an email marketing software.
Is Email Marketing Worth It?
All the facts, especially the benefits of email marketing shows that it works, hence it worths it. It has stood the test of time and is a great tool for affiliate marketers.
It is important not to forget that developing your own email list is better than buying one. You may only buy if you buy the one related to your niche, but it may not be as effective as the one you developed yourself.
If done properly, email marketing is a great one.
I hope this article helped you to find what you were looking for.
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All the best!