Despite the numerous methods that you have tried to drive traffic to your website, it may be that you are still not happy with it, and you fail to reach the desired results. It seems the traffic on your website refuses to increase. This leaves your website without money.
There is a good news. You don’t need to be an expert in SEO Copywriting to increase your website traffic.
Well, there are some reasons your website traffic has refused to grow, and it is most likely because you are making use of wrong content and metrics. You should know that ”content is king on your website”.
The Internet is full of different options on how traffic can be driven to your website and many of them are confusing. Some are outdated, while others are okay, but none really goes into the depth of it.
As you continue reading, you will be shown means of driving traffic to your website that has been proven. You can implement these on your website immediately, and in a few weeks time, you will see the traffic to your website greatly increasing.
When you put in place the right system, it is easy to get your website traffic increased easily. This system has been used by me, and some others and have worked for many people. It revolves around a major aspect of driving traffic to your website, and that is Optimizing Your Website.
It’s funny when a visitor opens a website, and the content there is deplorable. The visitor will most likely not come back there again. It is important that the website content is optimized to ensure that not only your traffic increased, but is permanent.
There are different other ways to increase traffic to your website like via social media, guest posting, and so on, but when the website that the traffic is meant for is not optimized, the traffic increase may be temporary.
How to Optimize Your Website Content
How can you get your website content optimized? It can be done using the following means:
#1. Your Current Traffic Statistics: Know It
Before your website traffic can grow, you need to get yourself intimated about its current traffic stats. This will act as your baseline. This will allow you to know how the efforts you put affect the growth of your traffic. It is important that your Google Analytics tracking code is running. Once you have spent a few days on getting traffic, check the traffic report of your website using Google Analytics.
#2. Always Check Website Traffic
You have to always check your website traffic. Check it regularly, that way you will know if your efforts are working or not.
You will test various new traffic strategies, and it is important that you find out how well they are working.
It is important that your website traffic is checked regularly in a week. This way, you can view what strategy is working and which does not work, also, you can make changes to those strategies which are not effective.
#3. Craft Out a Great Content Marketing Strategy. Document It
This is why many businesses are not always on track. They usually do not have a content marketing strategy or their strategy is irrelevant.
You can use all the SEO hacks in the market, but if you don’t have the right content marketing strategy that guides you, you are just wasting time and efforts.
Set goals and follow your content marketing strategy!
#4. Ensure Your Blog Headlines Are Interesting
Your headline sells the content! If your headline is boring, there is a great chance that internet users will scroll to that of your competitors. Compelling headlines are important if you want search engines to rank you highly. Your content headline should be SEO optimized. Make use of keywords that are regularly used.
The headlines must be optimized for two things and they are Search Traffic, and Social Traffic.
Headlines should also have the proper keywords, proper length, and compelling to lead people to click on them. To see the proper keywords for your niche, use the Jaaxy Keyword Research Tool or Google Keyword Planner.
I’m using Jaaxy Keyword Research Tool. Is easy to use and is very accurate. For more details about it, read my Jaaxy Review Here.
#5. Your Content Should Be Great
If you have a catchy headline and do not have the right content, you are wasting your time. The visitor that comes to your website will leave immediately, and never come back again. Ensure that your content dwells on what it is being written in the headline. Make use of proper keywords well in the content, but do not spam it.
Images & Video
In your content, make use of intriguing pictures. The truth is that many visitors prefer to stare at pictures than read a pile load of content.
Photos that are eye-catching are known to do a lot to one’s traffic. They will give your blog the visual feel it needs for visitors to stay longer on your blog. Pictures ensure your content can easily be shared on social media.
Research done by Socialbakers showed that images on Facebook made up ninety-three percent of very engaging posts when they are compared with other status updates made. Another research showed that visual content is over forty times likely to get shared than every other type of content. When you use a great headline and a great image, there is a great chance that you will generate traffic.
**Note: It is also important that you will edit your images correctly. There are 4 main sections: Title, Caption, Alt Text, and Description.
Alt Text = Alternative Text is very important, so you should pay more attention to it. This section helps Google to understand what your image is about. This means that SEO will increase on your page, therefore, it will increase your traffic.
Using a video within a blog post is also a great way to increase your on-page SEO and consequently will increase the website traffic.
The amount of time that a visitor spends on your post is one of the raking factors that Google is looking for these days. The longer someone spends on your post is an indication to Google that the post is interesting and has good content.
Focusing on page readability can also improve your website SEO and traffic.
Google and other large search engines put a special emphasis on how easy articles can be read in your posts and pages. There are several things that you can do to make the reading experience easier:
- Keep your sentences short – under 25 words
- Keep paragraphs short – maximum 4 rows
- Spelling and Grammar – it’s important to avoid poor spelling and grammar. Search engines decrease the rank for poorly written or copied content.
#6. Make Use of Long Keywords or Phrases
Let’s say you sell Honda cars in Seattle, it is important that your content is filled with long keywords relating to it. Instead of writing, ‘cars in US’ or other variations of it, you can make use of ‘Honda cars in Seattle’, ‘affordable and cute Honda cars in Seattle’, and its variations. Make it specific because very few of your competitors make use of specifics.
Many make use of short keywords and this will make you be in a hot competition with them. Using long keywords are effective and will get the work done for you.
#7. Internal & External Links
An internal link is a hyperlink to other pages of your website.
Internal links are good for your website SEO because they allow both reader and Google to better navigate and crawl your website. Try to include them when are useful and in a relevant content.
On the other hand, external links are hyperlinks to other websites and, as well, help to improve SEO on your website. These links show to Google and other search engines that you are trying to give as much value to your readers as possible by offering them relevant information.
You can see examples of internal & external links right in this post.
#8. Keep Your Content Fresh
All search engines, especially Google, like when you update your content regularly. This tells them that the content is relevant and important. Therefore, they will increase your website SEO and consequently your website traffic will grow.
You could also re-visiting your old posts to create internal links to your new posts.
#9. Run A Content Audit
It is important to run a content audit if you want to improve your traffic. This will allow you to pinpoint redundant content, and them restructured or removed. The content audit goes a long way to improve SEO.
#10. An Appealing Website Theme
I’m sure that you don’t want your readers bored instantly, that’s why it’s important to have a user-friendly designed theme for your website.
User-friendly theme it means not just desktop, but also mobile and tablet friendly. Make sure you use website themes that are up to date. If your readers will have a good experience on your website then they will definitely come back on it.
These are only a few of suggestions that you can apply to optimize your website content. This will allow Google and other search engines to better understand your website content, also, can help you to increase your website traffic and SEO.