Affiliate marketing is one of the best and biggest methods to make money online. It is totally legit and does not require much money to get established in it. You basically get paid commission and been rewarded for every referral you are able to generate.
The idea of affiliate marketing is simply for you to promote other people’s product, attract customers to buy their product and get your reward. Affiliate marketing has grown rapidly over the years, it is a good way to earn money and start your own home-based business.
However, in affiliate marketing, it is important to select a niche in which you will have a target audience that your affiliate network will cater for. Choosing a niche basically means you are selecting a segment of people to focus on. Choosing a niche may seem a little overwhelming but it requires just a few steps.
Find inspiration in your passion
Following your passion while choosing a niche is one of the tricks to a successful affiliate marketing. You are just going to level up on what you already enjoy doing. You are going to find it very easy to relate to.
Your passion makes a good start for niche options. The great thing here is that you are already familiar with the path, you will need less brainstorming to thrive. So, basically all you have to do to choose a niche according to your passion is:
- Make a list of things that you are passionate about. Brainstorm on which you can easily push around to people. Think hard on the one you can relate with the most.
- Make a research on the affiliate programs that your passions are open to. Seek knowledge and understanding about the earning potentials of your passion in the business world.
- With the list you’ve created, do a feasibility study to be sure there is enough interest for your choice.
Generally, people like to be in control and work around things they find interesting. Narrowing your niche down to your passion will make you find affiliate marketing easy and enjoyable.
Find the most profitable niche
In choosing a niche, you should spend a little time on Google to research the profit potential for different affiliate marketing niches. If you find an affiliate marketing niche pop on Google with ads showing above and to the side of the search result, you may want to consider having a go at that niche. It shows the niche has some commercial value that you can make a lot of profit from.
Also, if product pictures appear in your search, especially from sites like Amazon, that indicates that you can make money from that niche.
Talking about a profitable niche, there are certain niches that are referred to as the “evergreen niches” because there is always something hot and fresh to talk about. Health, Wealth and Romance are evergreen niches and will forever be profitable. Due to the large number of people that are constantly seeking information on these niches, they can never stop being profitable.
A lot of people constantly search for health issues every day. People are either searching for how to lose weight, how to maintain a proper diet, how to quit smoking, solution to several embarrassing problems and many more. This is why the health niche is evergreen, you can’t go wrong by choosing a health niche in affiliate marketing.
The wealth niche is also a hot market. People are constantly looking for how to make money which makes the wealth niche a non-stop success for you.
For the romance niche, love is part of living, this makes people constantly search and spend time trying to learn how to find a companion.
These niches are evergreen and you will surely recount non stop success with affiliate marketing through them.
You can do with a little competition
A little competition is good for marketing, but if you go too competitive, you may not be able to make money for a long time and you won’t be able to create a space for yourself. You basically just have to find the right balance, you can do with a little competition but not too much.
You have to narrow your mind down to a topic that is not too broad. And of course not so narrow that just a few people are interested in it. Be sure people are into the niche you are choosing.
Google search can give you an idea of how competitive your niche is. The more the competition, the harder your start will be, but just chin up for the little time that you rise up the ladder.
Check your niche on Google Adwords
Another important step to watch out for when choosing a niche for affiliate marketing is checking out your niche on Google Adwords and also the cost per click of the keyword in the niche you might want to enter. Your focus is to generate traffic and sales, so you need to pay attention to the cost per click. If the cost per click is high, then you have more affiliate offers and options to pick from.
To get started, go to Google Adwords, log in & choose Keyword Planner. Click on search for New Keyword and enter a keyword related to niche or category.
For example, if you are checking on travels or traveling. Enter it and click get ideas. This is basically to look for the monthly searches and competition of the keyword you entered. This will show you how much traffic this niche keywords get. The suggestions will help you understand if a particular keyword niche is worth your effort.
Clicking on the “suggested bid” column will show you niches marketers are willing to pay a high amount for per click. If a person is willing to pay a high amount for a single click, it indicates some high-value affiliate product that is capable of producing significant returns. Once you understand how the cost per click, you will find it easy to choose a profitable niche.
I personally use Jaaxy Keyword Research Tool. Jaaxy is the only keyword and research tool in the industry that was developed by affiliate marketers FOR affiliate marketers. Check for my Jaaxy Review below.
The aim of every business is to make a profit. When choosing a niche, it makes a lot of sense to select a niche with good demands that you can find real success in.
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All the best!