Over the years a lot of questions have been asked as regards the use of YouTube to make money.
YouTube is a video-sharing website of American origin that was created in February 2005 by Chad Hurley, Steve Chen and Jawed Kareem. It was purchased by Google in November 2006 for an amount in the range of 1.63 billion and headquartered in California.
On YouTube, users are allowed to upload, view, like and dislike videos.
YouTube has been used as a platform to make money over the years, although a fixed amount cannot be stated. Some of the various methods which this can be achieved will be discussed in this article.
How to start on YouTube
To earn money on YouTube, there are certain steps that must be carried out. They include:
Create and develop a YouTube channel
Your YouTube channel is your personal space on YouTube and each account has one channel attached. After creating this channel, the next step is to add keywords linked to your content. The keywords created enables easy access to your channel.
Upload contents of high quality. The contents must be catchy enough to generate interests. It might be long or short depending on the nature of your content, regular and consistent uploading also helps to develop your channel.
Build an audience
After contents have been uploaded, it is now time to build your own audience. Building an audience is very important as it is dependent on revenue making or income from your channel. Regular uploads of interesting and catchy contents help draw an audience towards your channel. This basically means that a content that stands out has the ability to attract more audience.
Although having an extremely large audience base is not necessary to make money with YouTube but it gives a certain edge. After carrying out these steps it is now possible to earn using your YouTube account.
It is also of utmost importance to have certain instruments and tools to enable proper setting up of YouTube channels which includes: a camera to enable quality recording, video editing software to increase the quality of recording, lighting and backdrop when a uniform background is required and sound recording equipment to help capture sound properly when creating contents.
Method or Ways of Making Money with YouTube
YouTube partnership and monetizing video
Monetize your videos to generate revenue. To do this, you will need to activate monetization. This simply means you are giving YouTube the right to place an advertisement in your video.
This also implies that you recognize that there is no copyrighted content on your channel, there are also certain criteria required to monetize your videos among which are: a large audience base, no copyright breach and about 4000 hours watch time.
Being a YouTube partnership opens opportunities among which are: access to content creating tools and access to many tips or support.
Monetization and advertisement could be removed from contents if it is seen to contain sexual material which includes nudity or any form of sexual humor, violence, extremism, vulgar language and any drug promoting.
Sales of Products and merchandise
Sales of merchandise such as mugs, caps, shirts among others are done by creating a store and telling your audience about these products and merchandise available. You can offer discounts to attract them through the use of catchy contents, this increases your exposure and basically helps to yield more return revenue.
Crowd and fan funding
Crowd and fan funding can be carried out on YouTube to generate revenue. In instances where the individual has an idea or project that requires funding, he or she uses the content of the YouTube channel to explain and express the idea of what the project is really about and the aims or objectives of the project.
Using this medium, he can easily appeal to the audience or fan base for funding which can be carried out on third-party sites. The fans are free to choose whether to contribute to help fund the project or not so the revenue is not guaranteed and such channels can be shut down if it is found to play host to any fraudulent activity.
If a channel owner by chance owns or play host to a viral or trending content, the channel can license such video out to other media outlets such as television stations, radio, and newspaper for money. To avoid breaching copyright laws, they buy licenses from the channel to display the content and that serves as a source of revenue for the YouTube channel owner.
It is also possible for a channel owner to list his or her content in a third party website or marketplace where the content will be available for the appropriate people to locate and buy or purchase.
Earning as a Brand Influencer or Affiliate
Influencer marketing is a fast-growing branch of marketing. It is simply a type of marketing where the focus is placed on influential people and in this instance the channel owner with a large audience base rather than the entire market. It recognizes the individuals that have influence over the target market and pays them to convince and appeal to the market which in return promote brand sales and exposure.
The channel owner is approached by brands to create contents that expose their brand in return for payment. Brands tend to look for channel owners with large audience base and loyal fans and typically pay per view. Some influencer marketplaces give out free products, while some are known for possession of big brands who are open to paying more.
It is also possible to become an affiliate for brands and generate little income as commissions from each sale generated from the channel. This works particularly well if you create a review on the said products as contents on your YouTube channel. Due to the little or no risk involved in the brand’s part, they pay when they sell products. There is, therefore, no need to have an excessively large amount of fans or audience.
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